Frequently Asked Questions
You get your own custom-branded, high-converting sales page that looks like Your guesthouse, not our Travel Link brand
Plus:
- A professionally managed Google Ads campaign- to get eyeballs on your page
- Structured, AI-friendly page content
- Direct booking integration
- Ongoing optimisation
- Monthly performance stats
- Your website will be live within a week!
In short: we build the website and drive the traffic, you host the guests.
To get started, simply fill in this quick form.
If we need any additional information from you about your place, we will contact you, otherwise your new Sales Page will be ready within a week!
Once you have approved your page, we start with your Google ad campaign.
You will start receiving views on your page, within a few days. We track this on the back end of your page.
We monitor, track and adjust regulary to keep your ad campaign optimised.
No commissions. Ever.
Guests pay you directly.
You keep 100% of your booking revenue.
No percentages disappearing quietly. No surprise deductions. No waiting for payouts.
Early members benefit from:
- Free Website build
- First 3 months free - only ad budget to be paid
- Launch visibility campaigns
- Founding member positioning
- The lowest subscription rate we’ll offer – valid for a full year!
- You get to be involved and give us feedback, to help us build and refine a great Travel Link product that our clients love and need.
Our first goal?
Help you Get Linked and secure your first direct bookings.
After that, momentum builds.
Guests pay you directly. We DO NOT accept payments on your behalf.
We integrate your page with:
- InnStyle and Paystack
- NightsBridge and Paybridge
- PayStack on its own.
Don’t have one yet? No problem. We’ll set up a simple, secure payment option so you can accept direct payments easily.
You do. Always.
You control:
- Your pricing
- Your cancellation policy
- Your availability
- Your specials
- Your season
We handle visibility. You remain the boss.
Rates and seasons are managed via Nightsbridge or InnStyle calendar management software.
Your subscription includes a monthly Google Ads budget. The amount depends on the package that you selected.
Ad budgets start from as little at R300 a month.
You can increase or decrease it anytime. The bigger your budget, the more views you get.
Here’s how it’s split:
- 90% goes directly to advertising YOUR guesthouse
- This drives web traffic directly to YOUR sales page only.
- 10% covers professional ad management fee and optimisation
More budget = more visibility = more potential bookings.
Yes. Anytime.
Want to push for peak season or low season? Increase it.
Going away over quieter months? Adjust strategically.
You’re never locked into a fixed ad spend.
Just send an email to info@travellink.co.za requesting the change.
Perfect. Keep it.
Travel Link doesn’t replace your website.
It gives you a conversion-focused, AI-optimised sales page designed specifically to drive direct bookings.
Think of it as your booking weapon - not just your online brochure.
Sales pages are proven to convert lookers into bookers!
If your website is out dated, you can request a redirect link, to new your sales page.
Just send an email to carlo@geek4hire.co.uk requesting the change.
Or you can simply add your new URL to a button on your home page. “Click here to see our new and updated website”
You will recieve your new URL during onboarding.
No.
Travel Link is a monthly subscription.
Stay as long as you see results.
We prefer performance over pressure.
Simply email the team or use the update link at the bottom of your sales page.
During the first month, we refine and optimise your page.
After that, additional updates are quoted based on complexity.
We aim to get it right from the start, then fine-tune strategically.
Because distractions don’t convert.
Your Travel Link page is built to focus visitors on one clear action: booking your guesthouse.
Social links often:
- Pull visitors away from the page (and into the doom scroll)
- Create endless back-and-forth messages
- Reduce confirmed bookings
Instead, we guide guests toward:
- Clear booking buttons
- Structured enquiry forms
- Secure payment
Less distraction.
More direction.
More direct bookings.
As Whats app is such a popular and prefered methond of communication in SA, you can request a button to link to your Whatsapp.
We can track clicks through this button.
We can not track via the floating free whatsapp button.
If you are with InnStyle, you can select or deselect the whatsapp function. This can not be tracked or monitored.
Yes we can, but you will get far less bang for your buck!
The power of TravelLink is the unique pooled ad campaign system.
Here’s why.
When you run ads on your own with a small budget (for example R500), you’re competing alone against:
- Big hotel groups
- International and National booking platforms
- Massive marketing budgets
With Travel Link, your ads are pooled together with other guesthouses under one stronger, more authoritative platform.
That means:
- Higher ad quality scores (because the platform builds authority)
- Better click-through rates (structured, conversion-focused pages)
- Smarter optimisation across multiple properties
- Stronger data for Google’s algorithm to learn from
- Lower wasted spend
In simple terms:
R500 on your own = small voice in a loud room.
R500 inside Travel Link = part of a microphone system.
Same money.
More visibility.
More traffic.
More potential bookings.
Note that your website also needs to be optimized for conversions, to ensure that views become bookings.
If you don’t have an optimized booking system and website, your ads will not covert clicks into revenue.
We recommend that you start with the backing of Travel Link. Let us build your high converting sales page and let us manage the ads.
We take care of it all for you. We focus on marketing, you focus on your guests.
Once you have seen that our systems and ad campaigns generate views and leads, you will be more confident to invest in a full website or update your current website.
We will then create a brand new custom Google Ads campaign to send traffic to your main website.
Please contact sandy@travelmoola.com for more info on this option
Yes we can.
Once you have seen that our systems and ad campaigns generate views and leads, you will be more confident to invest in a full website.
We will then create a brand new custom Google Ads campaign to send traffic to your main website.
We recommend that you keep your Travel link sales page, until the point that all your views and bookings are coming from your new website.
Full function websites are recommended for large establishments/lodges with a strong brand and dedicated marketing budget.
Contact carlo@geek4hire.co.uk to discuss options and to request quote.
No.
You don’t need to:
- Buy a domain
- Pay for hosting
- Maintain a website backend
We handle the tech side. You focus on hospitality.
No you do not!
We do not charge upfront for the web page build.
We build it - you like it - then only do you pay.
Then we go ahead and launch your ad campaing.
There after you pay monthy by EFT, or you can request recuring card payments for your convienience.
THERE IS NO CONTRACT. YOU CAN CANCEL ANY TIME.
Traffic simply means people visiting your page. We also refer to this eyeballs on your page.
If no one sees your page, no one will book – it does not matter how amazing your place is!
No visitors = no bookings.
Travel Link drives high-intent traffic using:
- Google Ads
- Location targeting
- Structured search optimisation (SEO)
Because even the best page in the world doesn’t work if nobody sees it.
Most owners struggle to drive traffic to their websites, as a fair amount of tech and marketing knowledge is required.
This is why we have developed Travel Link. We handle it all for you.
WE DRIVE THE TRAFFIC TO YOUR PAGE!
Google Ads place your guesthouse in front of travellers who are actively searching for:
- “Guesthouse in Clarens”
- “Romantic stay Hermanus”
- “Self catering near Table Mountain”
Instead of waiting to rank organically, (which can take months) ads give you immediate visibility.
More visibility = more clicks = more leads = more booking opportunities.
When structured properly, it’s not guesswork. It’s strategy.
We run the ad strategy for you!
A high-converting sales page is a page designed to turn visitors into bookings, not just show pretty photos.
A sales page:
- Simplifies the booking experience for the Guest.
- Clearly explains who your stay is perfect for
- Highlights your unique selling points
- Removes common booking objections
- Uses structured headings (great for SEO & AI visibility)
- Makes the “Book Now” button obvious and easy
- Its quick and very cost effective to launch!!
In short?
It doesn’t just look good.
It works hard.
As an early bird member, you’ll benefit from our launch campaigns and enjoy the lowest subscription rate we’ll ever offer. Our first goal is simple: help you Get Linked and secure your first 5 direct bookings.
Not necessarily.
If you already use InnStyle or NightsBridge, we connect it.
If you don’t, we can implement a simple booking or secure online payment solution.
InnStyle and NightsBridge are booking systems (SOFTWARE) – Referred to PMS
Booking.com, Airbnb, and LekkeSlaap are marketplaces/online booking portals – referred to OTA’s/
Marketplaces:
- Send you traffic
- Manage payment on your behalf. (delayed payouts)
- Charge large commissions (min 20%)
- They Dictate your terms and don’t allow your brand to shine.
Booking systems:
- Process your bookings
- Don’t charge commission
- Software to make manging your guesthouse business more streamlined.
Travel Link focuses on driving traffic to your booking system, without taking a commission.
Short answer – you need booking software and online booking platforms and your own booking system.
Travel Link takes care of your own commission free direct booking system.
Inn Style is a property management and booking engine software system, that helps you run your accommodation with less admin stress. It lets you:
- Manage your bookings and calendar in one place
- Sync multiple sales channels
- Add an integrated booking engine to your website so guests can book directly
- Reduce double bookings and admin errors
- Send invoices and quotes and keeps track of all your bookings.
- Automates booking emails.
- Turn your site into a conversion-friendly booking machine
It’s one of our preferred options at Travel Link because it integrates beautifully and seamlessly into your sales page, which helps increase conversion rates and direct revenue - no awkward redirects, none of that messy back-and-forth.
NightsBridge is another all-in-one booking and property management system widely used by guesthouses in South Africa. It helps you:
- Track bookings, payments and guest details
- Accept direct bookings from your website
- Manage reservations, invoices and reports
- Sync your availability across OTAs and your own site
- Communicate with guests easily
It doesn’t charge commission for direct website bookings, and it gives you a “one-stop” hub for managing reservations from different sources.
It does redirect your guest away from your sales page and onto their page. This reduces conversion rates.
No problem at all. We also cater for old school hosts!
You can:
- Accept enquiry forms – you will get an email with the guest details. You reply in person.
- You Confirm the booking manually, just like you have always done.
You stay in control of how bookings happen.
Blogs help your property show up for search queries like:
- “Best romantic stay in Clarens”
- “Things to do near Hermanus”
- “Pet friendly accommodation South Coast”
They improve SEO, strengthen AI visibility, and build authority around your location.
Think of blogs as little magnets pulling travellers toward your page.
These blog links can also be shared on social media for extra exposure and more traffic = more bookings.
Want blogs on your page, but don’t have the time or copy writing skills? Email a request to info@travellink.co.za
We will write SEO optiimized blogs for you.
That’s exactly why Travel Link exists.
We handle:
- Sales Page setup
- SEO structure
- Google Ads management
- Ongoing optimisation
You focus on guests. We bring them to you.
All you need to do is fill a simple onboarding form – we do the rest.
If you email address is visable, you will be inundated with email spam, from bots scraping the internet.
To save you and your inbox, we provide a pop up form, where clients can fill in thier details.
You will recieve this email with info from Travel Link, and then you can reply personally.
Absolutely! And we highly recommend that you do.
As part of your onboarding, we will advise how to do this, and how to set up a Google my Business profile, if you don’t already have one.
You will have a customised link that is perfect for sharing on socials.
A google my business profile is one of the most powerful free froms of online marketing that you take advantage of.
We highly recomend that you set up your business.
If you need assistanct to set up or to optimize your Google profile